From Likes to Leads: How to Measure ROI and Maximize Growth
A free webinar for financial advisors ready to start growing.
Tuesday, September 30, 2025
12:00 (EST)
Turning Strategy into Measurable Growth
This webinar will explore how making strategic marketing investment that can deliver measurable results. The current landscape requires financial advisors to shift from outdated, high-effort tactics to modern, ROI-focused marketing strategies that actually grow your business. You’ll evaluate your current efforts, calculate what they’re costing you (in time, money, and lost opportunities), and discover what’s really working to drive qualified leads today. We will cover growth vs maintenance marketing, reveal where to spend for maximum return, and walk you through the mindset shift required to treat marketing like the business lever it truly is. Get the clarity to invest wisely and reclaim the time and energy to serve clients and scale sustainably.
What You'll Learn
Audit Your Efforts
Learn how to evaluate your current marketing strategies and identify what’s working and what’s not.
Understand True Costs
Discover the hidden costs of your marketing in time, money, and missed opportunities.
Focus on Growth
Explore the difference between growth and maintenance marketing and where to invest for maximum ROI.
Think Strategically
Shift your mindset to treat marketing as a strategic lever that drives measurable business results.
Meet Your Host
Lisa Kember is the CEO and Co-Founder of The Blue Ripple Group, a boutique marketing firm specializing in strategic solutions for financial advisors.
With over 30 years of entrepreneurial experience, Lisa has scaled and exited multiple businesses. Her deep expertise in financial services marketing spans work with banks, insurance companies, and alternative lenders.
Beyond her ventures, Lisa advises business owners on scaling growth, preparing for management transitions, and increasing valuation ahead of exit. She mentors young entrepreneurs through EDGE, the entrepreneurship centre at Sheridan College.
A lifelong learner, Lisa holds degrees and diplomas from the University of Waterloo, Ryerson University, and Sheridan College. Outside of work she chases experiential adventures with her family and friends.
